6 immediate benefits of guest blogging

6 Immediate Benefits of Guest Blogging

 
In the flooded world of blogging, most bloggers have learned to open their doors to relatives and host them in their own homes.
 
Guest blogging is the act of writing on another blog or inviting others to post their content on your blog.
 
It is a popular trend in the blogging hemisphere for guest posts to pop up all around with links back to the blog of the writer and credit to the writer. Statistics show that in the past three years, guest blogging has grown to a popular trend amongst bloggers like Silvio publishing 44 guest posts on 41 different blogs over a period of 5 months.
 
But venturing into guest blogging should be carried out with precision, purpose, and ethics. Here are a few guidelines to abide by:
  • From an SEO angle, guest posts on publications related to your industry.
  • Create actionable, fresh and evergreen content for the target publications.
  • Keep your guest post pitch succinct.

6 Benefits of Guest Blogging

1. Revenue

Neil Patel, who publishes an average of 100 guest posts per year, earns an average of $1000 per year from guest blogging. He explains that guest blogging, when done for the right blog not for quantity, but with full emphasis on the quality would generate the needed revenue for the writer.
 
Working as a guest blogger generates revenue for you without you going through the stress a blogger would, all you have to do is put your best foot out there and the cash keeps rolling in. It is a win-win situation for both parties (publication and writer). If a guest blogger earns an average of $1000 yearly from guest blogging, it is safe to say that the blog owner earns more than that.
 
Moving away from the immediate monetary benefit, inbound marketer Gregory Ciotti gained 36, 773 email subscribers by using these strategies on his blog.

2. Helps you improve your writing skills

 
Most guest bloggers put up posts of 1000 words as guest writers and this helps you to cut down on excessive writing that waters down your write-ups. The more you write, the better you get.
 
That statement is as true as anything but the more you write under different circumstances, the better you get.
 
When guest blogging, you write under certain rules that you might be prone to skip writing on your terms. So writing for another publication or putting up your work in a different environment makes you more conscious of your writing skills. It keeps you in constant check as a writer.
 
You have to read wide, write better and not take a step out of the mediocre class, but move into an estate of professionals and audiences.
 
For example, Bryan Harris, who gained over 1, 086 visits the same day his first guest blog went live noted that he spent 20+ hours writing.
 
Takeaway?
 
Edit and edit the article to ensure quality and invite a different pair of eyes to review before submission.

3. Credibility

 
Statistics from Social Marketing Writing found that 62.96% of people perceive blogs with multiple authors to be more credible. Also, there is a certain amount of credibility or reputation that comes with writing for different publications.
 
A blog that has more than one writer, has a certain dash of variety to it. There is a concept that sticking to a process brings consistency but there is a better chance of attraction and progress when there is always something new to look forward to.
 
A new writer, a new post, a new concept, a new style, a slice of what guest blogging makes available.
 
More tips on building credibility include: accepting and submitting diverse content (various ideas and categories and push for consistency (using an editorial calendar/publishing schedule).

4. Blog awareness (blog visitors)

 
Every online business owner prays for the day they receive millions of subscribers or a billion read (which will never happen.
 
Guest bloggers that include links to their own blogs in their bylines get a certain amount of exposure resulting in inbound traffic and higher search engine rankings.
 
When guest blogging for visitors, take a two-pronged approach. Guest blog for a broader audience then guest blog for a targeted audience (hard to find), the latter depends on the end goal of your traffic.
5. Nurture Relationship with Other Bloggers
 
The blogging community thrives on networking just like every other basic community does. The more connections you have, the wider your network, the more blogs you publish on as a guest blogger with credibility, the more representation and recommendation you get.
 
Guest blogging helps you build a reputation and nurture relationships in the blogging community. It basically takes you a notch higher on the food chain. The more content published in your name, the more awareness you get, and the more awareness you get, the wider your network.
6. Traffic
 
Generating traffic is a major goal for every blogger and the more links and content pointing to your blog, the better your chances of generating traffic, both on your blog and on that which you are a guest blogger.
 
So the concept of guest blogging is one that fuels traffic for every blogger that chooses to walk that path. All you have to do is put up a post, use catchy phrases and topics, put up links and allow search engines do the rest for you.
 
Final Words
 
Years after its concluded death, guest blogging remains effective towards inbound marketing purposes.
 
Between hiring a guest blogger and running your campaign in-house, the benefits of guest blogging cannot be quantified and will affect your search engine rankings.
 
Looking to gain backlinks, brand mentions in publications of your choice? Contact us using the form below to get started immediately!

SEO statistics for Digitimatic

40 Overlooked SEO Statistics 2016 and Beyond

  1. According to MarketingSherpa, quality content is a key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2000 percent.
  2. The average length of top ranking pages on Google is 1,890 words.
  3. According to MarketingProfs, 72 percent of marketers say the single most effective SEO tactic is relevant content creation.
  4. According to Search Engine Journal, 93 percent of all traffic comes from a search engine.
  5. Over 63 percent of all searches are performed using Google.
  6. According to Net Marketshare, 94 percent of all mobile and tablet search traffic comes from Google.
  7. Google changes its search engine algorithm roughly 500 – 600 times per year.
  8. Search engines drive 300 percent more traffic to sites than social media.
  9. 60 percent of clicks go to the top three websites in search engine result pages.
  10. 60 percent of search queries are four words or longer.
  11. 50 percent of visitors are more likely to click a result if the brand appears multiple times in search engine results.
  12. 75 percent of users never click past the first page of search results.
  13. On Google, 18 percent of organic clicks go to the first search results, 10 percent go to the second, and 7 percent go to the third.
  14. Marketers using both organic SEO techniques and pay-per-click ads see an average of 25 percent more clicks and 27 percent more profit compared to using a single technique.
  15. 50 percent of users who perform a local search on their smartphone visit a physical store within one day.
  16. 80 – 90 percent of shoppers read online reviews before buying a product.
  17. B2B marketers with blogs receive 67 percent more leads.
  18. Companies who blog receive 97 percent more site links than those who don’t.
  19. When building links, relevance between the host and recipient’s matters a lot. Links in footers and sidebars are not worth much compared to links in content.
  20. According to Brian Dean, Google uses anchor text and co-citations (words around your link) as a ranking signal.
  21. According to Google, local searches result in 50 percent of mobile visitors to visit stores within one day.
  22. According to Search Engine Land, 78 percent of local-mobile searches result in offline purchases.
  23. According to Google, 30 percent of mobile searches are related to a location.
  24. According to WordStream, 50 percent of search queries are four words or longer.
  25. According to Digitimatic, 72 percent of marketers say relevant content creation was the most effective SEO tactic.
  26. Reports from Ascend2 show that 40 percent of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.
  27. Only 22 percent of businesses are satisfied with their conversation rates according to Econsultancy.
  28. For mobile search, the first position on Google mobile search results has a 31.35 percent clickthrough rate.
  29. According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them.
  30. For desktop search, the first position on Google desktop has a 34.36 percent clickthrough rate.
  31. Mobile commerce makes up 30 percent of all U.S. e-commerce according to statistics from Internet Retailer.
  32. 37 percent use Siri, 23 percent use Cortana, and 19 percent use Alexa at least monthly.
  33. Statistics show that 21 percent of mobile users use voice search because they don’t like typing on their mobile.
  34. According to Hubspot, 61 percent of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  35. 49 percent of B2B researchers who use their mobile devices for product research do that while at work.
  36. According to Smart Insights, 26 percent of consumers start mobile research with a branded app.
  37. 44 percent of people go directly to Amazon to do product searches, compared to 34 percent who use search engines like Bing, Yahoo, and Google.
  38. Statistics from Google show that 65 percent of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.
  39. The topmost 3 ads in Google results tend to get 41 percent of all the clicks.
  40. Mobile users contribute 52 percent of PPC clicks.
  41. Google Adwords is focused by 80 percent of all companies while up to 80 percent increase in brand awareness is due to search ads.

Content Marketing Statistics 2016 and Beyond

According to Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a defined audience-with the objective of driving profitable customer action.

 

Surprising benefits of content marketing:

 

  • High visibility in search engines
  • Increased conversion
  • Builds trust and bonding with customers.
  • Increase social shares and audience.

 

Even with these benefits highlighted, it’s surprising 18 percent of B2B have a content marketing budget and only 32 of B2B marketers have a content strategy.

 

Moving ahead, below are content marketing statistics to help with your marketing decisions and research:

 

According to Hubspot, 53 percent of marketers say blog content creation is their top inbound marketing priority.

 

1 in 10 blog posts are compounding which means organic search and traffic to these posts increases over time.

 

B2C companies that published content 11+ times per month got more than 4x as many leads than those that blog less per month.

 

B2C companies who blog 16+ blog posts every month got 3.5X more traffic than companies which published between 0-5 posts monthly.

 

According to Hubspot, 43 percent of visitors admit to skimming blog posts.

 

According to Hubspot, blog titles with 6-13 words attract the highest and most consistent amount of traffic.

 

According to CMI, the highest interactive content used by marketers include infographics, quizzes, contests, calculators.

 

Research has shown that 8 percent of marketers plan to add Medium to their marketing efforts in next 12 months.

 

47 percent of buyers viewed 3-5 pieces of content before engaging with a sales rep.

 

32 percent of B2B marketers say they have a documented content marketing strategy.

 

96 percent of B2B buyers want content with more input from industry thought leaders.

 

According to Hubspot, 11 percent of marketers plan to add podcasting to their marketing efforts in the next 12 months.

 

Research from Edison showed that 64 percent of podcasts are listened to on a smartphone or tablet.

 

Statistics showed that podcast listening grew 23 percent between 2015 and 2016.

 

55 percent of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.

 

Research from Content Marketing Institute showed that, on average, B2B marketers allocate just 28 percent of their total marketing budget to content marketing.

 

44 percent of B2B marketers meet daily or weekly – either in person or virtually – to discuss the progress.

 

According to CMI, lead generation and sales will be the most important goals for B2B content marketers over the next 12 months.

 

55 percent of B2B companies have small content marketing teams serving the entire organization.

 

According to LinkedIn, the top three content marketing tactics involve blogging, social media and case studies and for B2B, their top five content marketing tactics include: case studies, e Newsletters, in-person events

 

In 2017, 89 percent of B2B marketers use content marketing.

 

According to CMI, only 41 percent of B2B companies are committed to content marketing.

 

37 percent of B2C marketers have a content marketing strategy and it is documented while another 44 percent have a content marketing strategy but it is not documented.

 

28 percent of B2C marketers perceive the value of internal content marketing meeting as extremely and another 32 percent find these meeting somewhat valuable.

 

38 percent of B2C marketers say their organizations are effective at content marketing compared to 30 percent of B2B marketers.

 

53 percent of B2B marketers consider their approach to content marketing as successful.

 

64 percent of B2B marketers hire freelance writers for content creation.

 

72 percent of marketers, branded content is more effective than magazine advertising.

 

73 percent of organizations hire a personnel specifically to manage content marketing.

 

82 percent of marketers who regularly blog see positive ROI from inbound marketing in general.

 

55 percent of B2C marketers say they will prioritize visual content.

 

According to Curata, only 29 percent of leading marketers systematically reuse and repurpose content.

 

Reports from Altimeter show that 70 percent of marketers lack an integrated content strategy.

 

According to LinkedIn, the top three things that make content effective are: relevance to the audience, engaging and compelling storytelling and triggers a response or action.

 

48 percent of marketers support 2 to 4 roles and buyers personas with dedicated content.

 

According to Curata, 63 percent of marketers create content for buyer personas using the following categories: geography, customer type and vertical.

 

Reports from DemandGen shows that case studies are the best content genre for buyers as 78 percent access the information to make informed purchase decisions.

 

In a survey, DemandGen found that 47 percent of B2B buyers consume 3 to 5 pieces of content prior to engaging with a salesperson.

 

B2B buyers prefer LinkedIn for sharing business related content but email remains the most employed channel for sharing content.

 

Buyers will register for and share information about themselves in exchange for white papers, webinars, analyst report and case studies.

 

According to LinkedIn, 18 percent of companies dedicate 10 percent of their marketing budget to content marketing.

 


Social Media Marketing Statistics 2016 and Beyond

           5 Giant Steps To Better Understand Your Customers' Content Needs

                     FACEBOOK

 

According to the Facebook team, Facebook has 1.32 billion daily active users.

 

76 percent of people use their Facebook feed to find interesting content.

 

In the past 2 years, content consumption on Facebook increased by 57 percent.

 

Surprisingly, 74 percent of people say they use Facebook for professional purposes.

 

Facebook sends 82 percent of social media traffic to longer stories and 84 percent  of traffic to shorter news articles according to Pew.

 

Post with images on Facebook enjoy 2.3X more engagement than posts without images.

 

Facebook holds the highest number of engaged users, as 70 percent log in daily and 43 percent of the engaged users log in several times a day.

 

According to Social Media Examiner, just 45 percent of marketers consider their Facebook marketing efforts effective.

 

72 percent of adults users use Facebook according to Pew Research Center.

 

Twitter

 

Twitter has 313 million monthly active users.

 

Twitter has nearly 4X as many users internationally as in the U.S.

 

In the last 2 years, content consumption on Twitter has increased by 25 percent.

 

3 in 10 urban residents use Twitter, compared with 21 percent of suburbanites and 15 percent living in rural areas – Statistics from Pew Research Center

 

23 percent of adult internet users use Twitter.

 

30 percent of online adults under 50 use Twitter compared with 11 percent of online adults aged 50 and older.

 

Twitter holds 16 percent of referral to longer articles on social sites and 14 percent for shorter articles.

 

SNAPCHAT

 

52 percent of Snapchat users are under the age of 25 according to Statistia.

 

Snapchat holds 166 million active daily users in Q1 2017 compared to 158 million in Q4 in 2016.

 

52 percent of Snapchat users are under the age of 25

 

Every second, 8,796 photos are shared on Snapchat.

 

INSTAGRAM

 

Over 95 million photos and videos are shared on Instagram every day.

 

Instagram boasts over 700 million monthly active users.

 

Instagram holds over 400 million daily active users.

 

Instagram stories has over 250M daily stories active.

 

As at January 2017, 95 million photos are uploaded every day on Instagram.

 

68 percent of Instagram users are females.

 

80 percent of Instagram users are outside the U.S. while 77.6 million of Instagram users are from the U.S.

 

Instagram posts with at least one hashtag gains on the average 12.6 percent more engagement.

 

70 percent of brands are expected to use Instagram in 2017 and 2018.

 

Instagram projected revenue for 2017 and 2018 are $1.5 billion and $5 billion respectively.

 

PINTEREST

 

71 percent of Pinterest users are women according to Search Engine Land.

 

45 percent of people on Pinterest use the app while watching TV.

 

Pinterest boast of over 170 million active monthly users.

 

Pinterest users are likely to spend 50 percent more than other social network users.

 

LinkedIn

 

LinkedIn is the only major social media platform which boasts of high usage from adults ranging from 30 to 49 years old than 18 to 29 years olds.

 

46 percent of people who graduated from college are LinkedIn users, compared to 9 percent with high school diplomas or less. Statistics from Pew Research Center

 

LinkedIn boasts over 450 million members but only 25 percent visit the professional social network actively every month according to VentureBeat.

 

According to Hubspot, content consumption on LinkedIn increased by 21 percent in the last 2 years.

 

25 percent of adult internet users are on LinkedIn.

 

YOUTUBE

 

43 percent of marketers plan to add Youtube to their content strategy in 2017 and beyond.

 

According to Google, Youtube reaches more 18+ year-olds than any cable Tv network on mobile.

 

⅔ of Youtube users watch Youtube on a second screen while watching TV at home.

 

Youtube has over a billion users, almost ⅓ of everyone on the Internet.

 

The amount of time spent watching Youtube on TV has doubled year over year.

 

In an average month, 8 out of 10 18 – 49-year-olds watch Youtube according to Google.

 

General Social Media Marketing Statistics

 

According to Social Media Examiner, 90 percent of marketers indicated that their social media efforts have generated more exposure for their business.

 

Only 42 percent of marketers say they are able to measure their social activities.

 

67 percent of marketers are willing to learn how to measure ROI from social media activities.

 

60 percent of social media users are most likely to trust posts by doctors over any other group/profession.

 

Marketers who have been using social media for at least 20 years reported it helped them increase sales.

 

Statistics have shown that spending a minimum of six hours per week, marketers will recognize lead generation benefits from social media.

 

46 percent of marketers plan to add Facebook video to their content strategy this year.

 

According to TechCrunch, 100 million hours of video are watched everyday on Facebook.

 

90 percent of videos on Twitter are viewed on smartphones.

 

Nearly ⅔ of consumers prefer video under 60 seconds according to Animoto.

 

According to Adobe, 51.9 percent of marketing professionals worldwide named video as the type of content with the best ROI.