5 Giant Steps To Better Understand Your Customers’ Content Needs

  According to statistics from Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. This is a great step towards the right direction but how do you know what type of content your customers actually need?   Most content marketing efforts yield little or no ROI because the content was created without the customers’ feedback or a good understanding of the target customer.   Understanding your customers’ content needs...

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6 Immediate Benefits of Guest Blogging

  In the flooded world of blogging, most bloggers have learned to open their doors to relatives and host them in their own homes.   Guest blogging is the act of writing on another blog or inviting others to post their content on your blog.   It is a popular trend in the blogging hemisphere for guest posts to pop up all around with links back to the blog of the writer and credit to the writer. Statistics show that in the past three years, guest blogging has grown to a popular...

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40 Overlooked SEO Statistics 2016 and Beyond

According to MarketingSherpa, quality content is a key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2000 percent. The average length of top ranking pages on Google is 1,890 words. According to MarketingProfs, 72 percent of marketers say the single most effective SEO tactic is relevant content creation. According to Search Engine Journal, 93 percent of all traffic comes from a search engine. Over 63 percent of all searches are...

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Content Marketing Statistics 2016 and Beyond

According to Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a defined audience-with the objective of driving profitable customer action.   Surprising benefits of content marketing:   High visibility in search engines Increased conversion Builds trust and bonding with customers. Increase social shares and audience.   Even with these benefits highlighted, it’s...

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Social Media Marketing Statistics 2016 and Beyond

                                 FACEBOOK   According to the Facebook team, Facebook has 1.32 billion daily active users.   76 percent of people use their Facebook feed to find interesting content.   In the past 2 years, content consumption on Facebook increased by 57 percent.   Surprisingly, 74 percent of people say they use Facebook for professional purposes.   Facebook sends 82 percent of social media traffic to longer stories and 84 percent  of...

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Email Marketing Statistics 2016 and Beyond

According to Ascend 2, 54 percent of marketers said increasing engagement rate is a top priority.   According to Econsultancy, three-quarter of companies agree that email offers “excellent” to “good” ROI.   According to MarketingProfs, 15 percent of marketers surveyed say their company still does not regularly review email opens and clicks; only 23 percent say they have integrated their website and emails to track what happens after a click.   The higher a number of...

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15 Mistakes To Avoid In B2B Content Marketing

In his weekly WBF on Moz’s blog, Rand Fishkin said “In B2B marketing, the sales team only wants content that reaches the lead at the company to which they are selling.  But, in fact, reaching anyone who nudges/influences/manages people in that role at the company (or outside it – press/social influencers/bloggers/etc) is a pursuit worthy of equal effort (and can often dramatically expand your content opportunities)” And I agree with him, now this particular statement made me...

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12 Productivity Hacks For Smart B2B Marketers You Must Use

Productivity for B2B marketers includes waking up and diving into work with to-do lists looking the amazon forest. By the end of the day, you realize you have been busy all day doing nothing productive. Hence no results Science has shown that focusing on one task alone would help you complete the each task faster and efficiently instead of trying to do it all at the same time. There is a huge difference between busy and being productive, being busy involves activities with no specific goal or...

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Do Snapchat Marketing Like A Pro

In a report by Bloomberg News, Snapchat now delivers more than 7 billion videos to users each day. Starting out as a photo exchanging app which disappears after 10 seconds, little did we know it would become the highest holder of engagement in 2016. Due to its popularity and audience, businesses and marketers are constantly looking for ways to interact with the app audience. You might be thinking my business does not cater for teenagers and millennials but the truth is, if your business plans...

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Choosing A Profitable Social Media Platform For Your Business

  With the constant influx of social media platforms, most businesses would be pressured into joining almost every platform they think is hot right now. This article would help change that and help you decide which social media platform is best for your business. With statistics from Global Web Index, there are over 2.307 billion social media users and people from the Philippines on the average spend 3.7 hours every day on social media. Following the statistics above, the potential for...

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