Content Marketing Statistics 2016 and Beyond

According to Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a defined audience-with the objective of driving profitable customer action.   Surprising benefits of content marketing:   High visibility in search engines...


Email Marketing Statistics 2016 and Beyond

According to Ascend 2, 54 percent of marketers said increasing engagement rate is a top priority.   According to Econsultancy, three-quarter of companies agree that email offers “excellent” to “good” ROI.   According to MarketingProfs, 15 percent of marketers surveyed say their company still does not regularly review email opens...


5 Giant Steps To Better Understand Your Customers' Content Needs

  According to statistics from Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. This is a great step towards the right direction but how do you know what type of content your customers actually need? Most content marketing efforts yield little or no ROI because the content was...


Online Lead Generation: Proven Techniques For Capturing Emails

Online lead generation from your website can be easy as saying cheese! In the post below, I would share with you timeless, proven techniques which has been tried and tested to work in lead generation from your website. Irrespective of your brand, business or market, online lead generation follow the same rules and the techniques below would help...