5 Giant Steps To Better Understand Your Customers' Content Needs

  According to statistics from Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. This is a great step towards the right direction but how do you know what type of content your customers actually need? Most content marketing efforts yield little or no ROI because the content was...


15 Mistakes To Avoid In B2B Content Marketing

15 Mistakes To Avoid In B2B Content Marketing

In his weekly WBF on Moz’s blog, Rand Fishkin said “In B2B marketing, the sales team only wants content that reaches the lead at the company to which they are selling.  But, in fact, reaching anyone who nudges/influences/manages people in that role at the company (or outside it – press/social influencers/bloggers/etc) is a pursuit worthy...


12 Productivity Hacks For Smart B2B Marketers You Must Use

Productivity for B2B marketers includes waking up and diving into work with to-do lists looking the amazon forest. By the end of the day, you realize you have been busy all day doing nothing productive. Hence no results Science has shown that focusing on one task alone would help you complete the each task faster and efficiently instead of trying...


Do Snapchat Marketing Like A Pro

In a report by Bloomberg News, Snapchat now delivers more than 7 billion videos to users each day. Starting out as a photo exchanging app which disappears after 10 seconds, little did we know it would become the highest holder of engagement in 2016. Due to its popularity and audience, businesses and marketers are constantly looking for ways to...