Productivity for B2B marketers includes waking up and diving into work with to-do lists looking the amazon forest. By the end of the day, you realize you have been busy all day doing nothing productive.
Hence no results
Science has shown that focusing on one task alone would help you complete the each task faster and efficiently instead of trying to do it all at the same time.
There is a huge difference between busy and being productive, being busy involves activities with no specific goal or no benefit but being productive involves work related activities with an end game of seeing results and achieving something.
Get the picture?
12 Productivity hacks for Smart B2B marketers
Eat Your frogs in the AM
The term was coined from the book “Eat That Frog” by Brian Tracy. It simply involves handling your dreariest and most demanding task first thing in the morning before moving on to other tasks.
Psychologists have proven that the brain gets tired too, it’s called decision fatigue. So before you end up with decision fatigue, attack your cumbersome project before grabbing coffee, I bet you would feel much better sifting through the day’s work after eating your frog.
Quick reminder: Set and attack your most important and demanding tasks before any other work or project for the day.
Have two kinds of problems
I learned this productivity hack from Dwight Eisenhower and taught many others who can testify it works! Dwight Eisenhower once said “I have only two types of problems: Urgent and Important.
Every night before you sleep or when you wake the next day, place your task for the day into 2 categories “Urgent and Important” and watch how you smash goals, meet deadlines, stay productivity and garner results.
There is an Eisenhower box or matrix to make this work for you
Only work on crucial or immediate projects
After successfully categorizing your problems, work on only the immediate projects, important tasks can wait or you delegate someone else to handle “important” tasks while you focus on immediate projects.
Hire a VA for transcripts, hire a freelance writer to research and create content, just remain effective and productive by hiring or asking people to help with important tasks.
Use an editorial calendar
Everyone struggles with creating quality content, from brainstorming for ideas, to research, writing finally to editing. Whew!
Save yourself hours if not days and use an editorial calendar to create content.
With an editorial calendar, you can brainstorm ideas for content months ahead and hire a freelancer to do the writing while you focus on more important tasks like lead generation, meetings, conversion rates, etc.
Ditch the inbox!
Tame that urge to check your emails in the morning. A survey has shown that the average U.S. worker spends about 6.3 hours daily checking emails.
Emails not only burn your time but leads you to decision fatigue right before 12pm!
Resist checking your emails until after eating your frog, instead, check your emails in transit or traffic. I do that and I can boastfully tell you, it does wonders for me, Use an email tool like Sanebox which trims your emails into priorities so you know which is important and choose to respond.
Working from home? Check your emails when decision fatigue hits that usually around 3pm.
Plan and time your meetings ahead usually 2days
Meetings, meetings, meetings, my calendar is full! Face in the palm! To save yourself from this demon or nightmare as many may call it, schedule, plan. and time your meetings days ahead.
Pick a time that works, let’s say 12.30 pm, plan on things you and the third party would talk about, think of replies to give and questions to ask and finally time yourself and stick to it, make sure you don’t exceed that time.
That way people respect you and your time for being disciplined and punctual.
In a book 168 hours ( you have more time than you think ) by Laura Vanderkam, Laura says we actually don’t work as many hours as we think and we do have many pockets of time. And, most importantly, we all have 168 hours a week.
Clearly, map out how much time would be spent on each task and stick to it.
Don’t ever multitask
Trying to juggle two tasks at hand would get you nowhere, you either end up ruining a task or not doing anything at all. You can’t be doing the dishes and laundry at the same (except you have a dishwasher.)
I have discovered you and I can be more productive once we focus on one task at a time, multitasking results in loss of creativity and decision fatigue.
It has been scientifically demonstrated that the brain cannot effectively and efficiently switch between tasks, so you lose time.
Instead use the “power of one” in everything you do, focus on one task and finish it, focus on one goal and crush it.
Plan your day ahead
Every successful entrepreneur or marketer share one productive trait, they plan their days ahead. Before going to bed, write out your to-do list for the next day with time slots, that way you have a plan to work with when you jump out of bed in the morning.
Take short break between work (Pomodoro Technique)
Psychology research suggests that the least productive time of anyone in a day is in the mid-afternoon, somewhere 3pm. Now this is not the end of your day, you can still pull through the day with success by taking breaks in between work.
The best way to do this is to use the Pomodoro technique which was created byFrancesco Cirillo in the late 1980s. This is a time management method which simply involves breaking down your work into 25 minute intervals and spend 5 minutes resting.
There are several apps based on techniques for all platforms, check it out and see which works best for you.
Stick to your ritual
Barack Obama and Mark Zuckerberg wear almost the same thing to work every day, do you know why? Because it eliminates the need of thinking of what to wear! Apparently, we waste precious minutes everyday pondering on what to wear.
Stick to a ritual which works for you, do you have a set of clothes for a set of days?
Stick to it and be more productive, spend those free minutes on making progress and positive results in work and life.
Ask for help or hire help
We all tend to follow the superhuman ideology of I can do it all but to be more productive and effective, it is advised you delegate tasks to others while you focus on more important and delicate tasks.
Never do for yourself what others can do for you – 48 laws of power
Remember you strong fronts and hone it, hire a Facebook ads specialist to help with Facebook ads while you do focus on other things, hire a freelancer to create converting content while you supervise or focus on creative ideas for lead generation. Never do for yourself what others can do for you!
Meditate if you can
Are you huge on the meditating side? Do it if you can. Research has shown that during continuous task performance there was an association between higher dispositional mindfulness (meditation) and more stable maintenance of sustained attention.
There are over 76 benefits of meditation but I would highlight an increase in focus and memory retention so what are you waiting for? Get your mat and in position!
Play (Video Games or Chess)
I am surprised I had to add this to the list but the benefits of spending time away from work and playing video games or chess would go a long way in boosting the brain which would help you in being productive.
Apparently playing video games can increase your executive functioning, attention, and vigilance while playing chess increase your IQ and problem-solving skill, now I am dusting off my chess board and placing it right next to my lamp stand.
Use an outline when creating content and invite others
Content creation can be so simple once you get a hang of it, and to do this you have to use an outline when creating content, it is more like a draft of what you would like to create. Neil Patel goes into detail in describing how content outline works.
Invite friends and colleagues to help in creating and promoting your content when it’s published.
Productivity for B2B marketers involves making judicious use of your time to reach a certain goal. Using the tips above, you should experience changes in your routine and day to day tasks, remember to wake early, sleeping for long hours could marr your performance for the rest of the day and no amount of coffee can save you.
In a report by Bloomberg News, Snapchat now delivers more than 7 billion videos to users each day.
Starting out as a photo exchanging app which disappears after 10 seconds, little did we know it would become the highest holder of engagement in 2016.
Due to its popularity and audience, businesses and marketers are constantly looking for ways to interact with the app audience.
You might be thinking my business does not cater for teenagers and millennials but the truth is, if your business plans to be around for the next decade or more then you would be selling to millennials and the generation Z.
How can your business benefit from the Snapchat audience or effectively use the platform to achieve business goals?
- Provide Access to Live Events
- Provide Access to Exclusive Content
- Take Customers Behind The Scenes
- Influencer Marketing
- Run Contests
- Effective Storytelling
Examples of businesses succeeding at Snapchat marketing:
- Asos – the British retailer understands their target audience and is meeting them on Snapchat. Constantly showcasing new and exclusive merchandise, offering discount codes to its Snapchat audience and live streaming fashion shows and tours.
- Audi – the luxury car maker uses Snapchat to take customers behind the scenes of operations, car manufacturing and designs, first time testing of cars and also showcasing aesthetics designs of future products.
With a good understanding of how Snapchat can be beneficial to your business, how do you do Snapchat marketing like a pro?
Snapchat Marketing Like A Pro
- Always Create The Right Content
Just like every other visual marketing platform including Twitter and Instagram, businesses are expected to be authentic, friendly and creative while maintaining some sense of professionalism.
For a business in the retail industry, posting content relating to new shipment and inventory, offering discount codes and live-streaming flash sales would definitely win the hearts of the Snapchat audience, increase the number of customers and finally increase brand perception.
Instead of constantly saying “check out our website, we have a new sale”, showcase customers using your products, offer value, show some normal operations in the office or at the warehouse.
Remember to use a lot of humor, upload funny videos of employees having fun or a birthday, address your audience with concise words instead of general words.
For example: Use “you need a pair of shoes” instead of “people need a pair of shoes”.
That way your brand and businesses appeal to the audience as approachable, caring, human and friendly.
- Use Filters, Geo Filters, Lenses, Emoji Stickers and Face Swaps (if you choose)
With most of its users below the age of 25, it would be more effective to use Snapchat’s editing features to amplify your content and story.
Upload your photos, apply filters, add text to your photos, keep tweaking and editing till you get your desired result.
Emoji stickers can be creatively used to make funny memes, video, and images. To use the emoji stickers on Snapchat, tap the sticker icon, choose an emoji then add to your image or press and hold on to pin the sticker to your video. The emoji stickers can be resizable and moved around.
Snapchat Geofilters are simple ways to mark up or add an overlay on picture or video based on the user’s location. Businesses can also create on-demand geofilters to promote events, trends, and campaign.
To create Snapchat geofilters starts at $5 a day and increases depending your desired location to be covered.
Bear in mind, your location determines the cost of your geofilter, businesses in Minnesota and New York would not be paying the same amount per square foot.
Statistics has shown, digital interaction with customers influenced retail sales to the tune of $2.2 trillion in 2015. Effectively using geofilters to promote your business would influence customers purchasing power and increase sales.
- Leverage My Story
With the recent updates to Snapchat, users are able to store their snaps (photos and videos) in their account for 24 hours. During that period, your audience can replay any of your snaps and afterward they are deleted automatically.
To add your snaps to your story, while editing your snap, click on the rectangular icon with a plus sign at the bottom of your screen. Clicking on the icon would add your snap to your story feed then swipe right to access your feeds under “my story”.
- Promote Your Snapchat account across all other social media network.
It is impossible to grow a generic following on Snapchat alone since your feeds are accessible to you and friends alone.
Constantly promote your Snapchat profile across other owned social networks to grow an engaged and substantial following.
Effective Ways Of Promoting Your Snapchat Account:
- Upload your snapcode to your other social networks
- Use the snapcode as profile pictures on your Facebook, Twitter, and Instagram accounts
- Use Facebook, Instagram and Twitter Ads
- Partner With Influencers
- Create a new cover photo with your snapcode for your Facebook and Twitter page
- Print your snapcodes on cups, shirts, snapbacks, etc.
Bonus Tip: Go to Settings > Manage > Smart filters turn it on to enable other feature like rewind and more visually appealing filter.
While Snapchat is constantly searching for ways to monetize the platform, businesses should get on the train ahead of others to establish authority and build a following.
Using the above tips with some level of creativity, Snapchat marketing for businesses should be both easy and economical.
With the constant influx of social media platforms, most businesses would be pressured into joining almost every platform they think is hot right now.
This article would help change that and help you decide which social media platform is best for your business.
With statistics from Global Web Index, there are over 2.307 billion social media users and people from the Philippines on the average spend 3.7 hours every day on social media.
Following the statistics above, the potential for marketing and advertising via social media networks cannot be quantified as there are opportunities for direct monetization through social commerce.
Thereby, developing a social media strategy, choosing the right social media platforms would prepare your business for success.
Businesses should choose a social media platform for use depending on its target audience and service.
A social media platform should not be chosen based on competitor research, word of mouth or case studies from other businesses.
Things to consider before choosing a social media platform:
Where is my target audience?
The most important question to be asked before creating a strategy or profile on any social media platforms should be where do our target audience live? Which social media platform do they hang out?
The answer to the above question determines how much return over investment (ROI) is made and how effective social media marketing for the business would perform.
It is possible to have a huge following on social media with little or no conversion compared to businesses with a targeted, but little following who have a huge conversion rate.
Where and when is my target audience active?
Once your business has understood where its target audience lives, it is now time to find and understand where and when they are active.
Take, for instance, you have a clothing business dedicated to runners or fitness enthusiasts, your target audience would most likely live on Facebook and would be active in the mornings before running or hitting the gym and after breakfast.
Facebook has the highest number of active users followed by Instagram and Twitter. A social media platform might command a huge following but how active is that platform for your business, should be the question.
Which social media platform is right for me?
Most businesses are constantly losing out on a huge number of leads because they are not using and marketing on the right social media platforms. A B2C company should not be found marketing itself on LinkedIn, LinkedIn is a professional network for B2B companies.
Social Media Platforms: Deciding which is best for your business
Facebook is the largest and holds the most active social media users. Facebook boasts of 1.06 billion daily active users, with 78 percent of the U.S. Adult population.
Facebook would work for B2B, B2C, and SaaS companies, but be ready to ready to pay for some extra reach and advertising. Facebook has admitted that organic page reach is reducing but with creative updates, more visuals which spark engagement, you should be able to gain some good reach of your audience.
Remember to use more visuals, ask questions that spark engagement and pay attention to Facebook Insights to understand your audience; when they are online, gender and the kind of content they enjoy.
About 500 million tweets are sent out each day on the Twitter meaning 6,000 tweets are sent per second. Twitter can be very useful for businesses in the news, retail, marketing industry for both B2B and B2C entities.
Twitter Demographics are split evenly between the males and females between the age of 18-29 and adults between 30 to 49.
For businesses to succeed at Twitter marketing; craft a good bio, use hashtags in bio, use relevant hashtags in tweets, use more visuals, and finally tweet valuable content often.
The popular photo sharing social media platform has grown to become a force to reckon with. Instagram holds a whopping 400 million monthly active users, 75 percent of accounts are from outside the U.S. and photos get over 17,000 likes per second.
Is your business still having doubts about joining the platform?
Instagram can be used by most kind of businesses especially businesses in the food, retail, fashion, beauty industry. Instagram’s demographics are made up of females at 65 percent within the age group of 18-29-year-olds.
Instagram would work for B2C due to its customer appeal, but would also work for B2B entities depending on their industry and content.
For businesses to succeed on Instagram: hashtags should be used optimally, visuals and videos should be posted often, remember to tag users and pay attention to the timing of your target audience.
Snapchat could be termed the hottest social media platform which is popular among teenagers and millennials. Snapchat is for businesses whose target audience is made up of teenagers, millennials, and those in their twenty-somethings.
Snapchat accounts for over 100 million daily active snap chatters, over 10 billion videos views every day. Snapchat is the best way to reach 13 to 34 years old using visuals, videos, and storytelling.
For businesses to succeed at Snapchat, there must be a clear social media strategy put in place, be genuine, be relatable, create a story line and stick to it, use geofilters and emojis.
Pinterest over time has grown to be a social media platform to be reckoned with, also enabling the option for ads.
Pinterest holds the highest revenue per click than any other social media platform according to Hubspot.
Pinterest demographics consist mostly of women and businesses in B2C and B2B industries should take make full use of the benefits of Pinterest. Businesses in the e-commerce industry would be most suitable for Pinterest.
For businesses to excel at pinning on Pinterest, use the following tips:
- Best day to post is Saturday
- Best time to post between 2pm and 4pm or between 8pm and 1am.
- Pin up to 15 times each day to get good results.
- Include a call-to-action (CTA) in each pin to get an increase in engagement.
LinkedIn could be termed as the largest professional social media platform which boasts of over 400 million users. LinkedIn can be used for business purposes including networking, growing a following with professionals, hiring employees and regular updates from the business or company page.
LinkedIn can mainly be used by B2B businesses but B2C entities could also set up a company profile to have a presence there.
Best Practices for growing a presence on LinkedIn:
- Use an eye-catching profile headline
- Publish on the platform weekly
- Use professional images throughout the profile
- Avoid slogans or abbreviations
The largest video marketing platform and the 3rd most visited website in the world. A whopping 5 billion videos are watched on Youtube every hour and 300 hours of video are uploaded every minute.
Youtube would work for businesses in every niche since video marketing has come to stay.
Youtube works perfectly for businesses in the B2C and B2B niche, allowing business to create video content for users.
Best practices for succeeding at Youtube marketing:
- Remember it is social media
- Optimize and organize your channel
- Cross-Channel promotion
Google+ is an interest-based social network that is owned and operated by Google Inc. Google+ as a social media platform is dead but it could come in handy for SEO purposes and connect marketing professionals.
We are way past the age of businesses picking only one platform for social media marketing.
Businesses need to be on multiple platforms to fully reach their target audience and engage with them. Using the information above, businesses should be able to pick multiple platforms and develop a social media strategy to go with it.
Online lead generation from your website can be easy as saying cheese!
In the post below, I would share with you timeless, proven techniques which has been tried and tested to work in lead generation from your website.
Irrespective of your brand, business or market, online lead generation follow the same rules and the techniques below would help you generate leads online only if you act on the techniques provided.
Did you know in 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States and a 2013 research published in Monetate’s Ecommerce Quarterly report reveals that email beats search and social combined as the largest driver of conversions.
With the statistics cited above, lead generation through your website, should become the focus of any marketing strategy.
Now to the sweet spot.
Proven Techniques and Tools For Online Lead Generation.
1. Use content upgrades – In an article published on Search Engine Journal Bamidele Onibalusi cites content upgrades as relevant incentives that you offer to your readers immediately after reading or while reading your content for them to sign up. Content Upgrades convert massively because they are relevant to the article your reader is reading, and because they are offered right after your reader read relevant content on your website. A perfect example of someone who has put content upgrades to good use and reaping the benefits is Brian Dean of Backlinko, Brian Dean reveals a 785% boost in conversion thanks to content upgrades.
You could offer anything ranging from ebooks to a 7-day free trial membership. In summary and in plain English, insert hooks that require giving up email addresses into your blog post or website.
2. Pop-ups and Slides In – website visitors after scrolling on a page could be shown a slide from the left offering an incentive in return for their emails for example in an exclusive interview, Bamidele Onibalusi of WritersInCharge records a 2.20% percent increase in subscribers by using a slider form on the left offering a particular incentive. There is always room for improvement, you could split test to see what works for you.
3. Exit pop-ups – the following online lead generation technique simply involves a pop up showing immediately when your website notices a visitor is about leaving your webpage or website. To record success with a technique as this, I would recommend using a tool such as Bounce Exchange, using this particular technique WP beginner was able to increase their subscriber base by 600%.
4. Pop-ups at the end of post or form at the bottom of a post – Are you an avid reader of Hubspot blogs? You would notice there are offers at the bottom of each content or article, this is another form of content upgrade but it’s still an effective lead generation technique.
5. Sticky bar at the top of each page – How does gaining an extra 1,180 subscribers sound to you? Thanks to Hello Bar, DIY Themes gained an extra 1,180 subscribers under 30 days, all you need to do setup Hello Bar with your offers and watch your email list kippuchao!
Remember most visitors would read your headline first which is directly under the Hello Bar. In a test a hello bar with a tangible promise converts 28% better than a hello bar with an intangible promise.
6. Using your Sidebar – what do big names like Bamidele Onibalusi and Darren Rowse in the blogosphere have in common? They both made judicious use of their blog’s sidebar, make certain tweaks to your website and make use of your sidebar effectively in capturing email addresses of your visitors. Quicksprout makes a perfect example of this.
Remember visitors might not see this often and conversion would be low.
7. Welcome Mat or Welcome Gate – Using a welcome mat for your website visitors, can be a great way of capturing email addresses while offering something in return, why this technique is so effective is , it removes distractions and covers the whole screen leaving the visitor with only two choices refuse the offer or optin. A tool that can be used for this purpose is Optin Monster, Bamidele Onibalusi of WritersInCharge reveals his welcome mat grows his email list by 1500 subscribers every month.
8. Dedicated landing page – Now this is one very technical but highly effective online lead generation technique, did you know Moz (formerly SEOmoz made $1 million from one landing page and email marketing? There are quite a number of landing page companies out there, go for one that meets your need and holds a reputation for conversions.
9. Offer something in return – everyone likes freebies! Offer anything a free trial membership, an ebook, a free 7 part mini course, a free SEO report on the visitors website, you are competing against a hundred millions of blogs, offer something so good that visitors can’t refuse.
10. Feature Box or Feature Box Plugin – a feature box can be a medium sized box placed at the top of your page or website. It includes a carefully design interface including a sign-up form with an offer, feature boxes are so effective that using heat maps you realize the header of your website is the first thing your visitors see when they visit. Examples of feature boxes that converts can be found on www.problogger.net, www.neilpatel.com, www.writersincharge.com
11. Create offers and giveaways regularly – creating giveaways and offers regularly would automatically increase brand awareness and traffic to the site which when optimized would result in an increase in subscribers. Running on a budget? Use a free tool such as Sumo Me for capturing emails.
12. Call To Action – the power of a simple call to action or CTA at the end of your post would go a long way in affecting what visitors do on your website, either getting to give up their email address, go for an offer or share your content.
Recommended Tools or Software for email capturing
Exit Intent: Bounce Exchange
Feature Box: Plugin Matter
Before going frenzy about getting more traffic, make adequate preparation to convert the traffic you are currently and will continue getting, remember 66% of consumers have made a purchase online as a direct result of an email marketing message – Direct Marketing Association (2013)
So there you have it, proven online lead generation techniques from your website.
What other techniques do you use in lead generation? Let’s share in your comments below.
Not having customer support on Twitter cost you money!
In a report published by Zendesk, 40% of customers would purchase from a competitor once they learned that the competitor offers superior customer service. Have you tried reaching out to your shipping company, e-commerce store regarding your late order or cable company in regards to your account only to be disappointed by no replies or there is no official customer support on Twitter?
Can i get a yes?
The truth is 67% of consumers have used a brand’s social media for servicing either for inquiries or solutions.
Another 33% of customers prefer to contact brands through social media than phone since they spent much time online.
Due to poor customer service or experience with brands, 45% of customers share negative reviews on social media, while only 30% share positive reviews.
62% of companies believe they would lose ground if they don’t adopt social customer service technology in customer service operations.
Twitter is a free social platform and I would label it a digital marketing sin if your brand is in one way or other not using the platform for branding or customer support. A Forrester research report shows that between 2009 and 2012 the number of brands using Twitter for customer support increased by 22%. In his book titled Going Social, Social Media Expert Jeremy Goldman cites and I quote: Just a few years ago building real relationships with your customers online was a competitive advantage; now it is a basic requirement.
Losing or gaining an additional 40% increase in customer base alone should motivate you to push your marketing team to get online and start providing superior customer support on Twitter, you might be thinking how does this yield ROI then remember that it cost $1 per social customer care interaction compared to $2.50 – $5 per email and $6 per phone call.
Example of brands excelling at customer support on Twitter includes but not limited to the following:
Royal Dutch Airline KLM
“11 reasons you are doing customer support on Twitter all wrong”
1. You don’t have a dashboard to manage your timeline and conversation
You or your marketing team needs to get a tool or software to use as a dashboard, It would be totally inefficient to use the main website for customer support on Twitter, get a tool like HootSuite, Tweetdeck, SproutSocial etc to manage your conversations right from one dashboard.
2. You are transferring customers to another channel
It would be totally inefficient to carry out customer support on Twitter and still have to redirect customers to an email address or phone number, put the necessary facilities in place to make sure request can be handled by the same social customer support team after receiving the request on social media.
3. Not keeping private information to DM’s
Private information or delicate information should never be shared or discussed by tweets they can be seen or read by anyone rather the customer support team on Twitter should ask customers to share such information as a direct message to the team or respondent. Private information such as:
Social security number
Items or services purchased from your business
3. Ignoring negative feedback
One of the biggest flaws with brands is to ignore negative feedback, it lingers like a dark cloud over your business. Reach out to the unsatisfied customer about your support service and right your wrongs, even go the extra mile to make sure the customer is well pleased that he or she changes the feedback.
4. Taking forever to respond
It is advised to respond to tweets within the hour or less when possible; once you fail to do this, your brand might get a negative feedback and one negative feedback can go a long way in harming your brand and business.
53% of customers expect business to reply their tweets within an hour.
6. Use Initials or Name for Tweets especially for teams – add names into bio or end of tweets (personalize the experience)
Humans are humans and like to be treated as such; remember to make your support team original, friendly and accessible. You could add names of your customer support team in the bio of your profile or each tweet should be signed with the name of the customer support respondent, this does not only increase trust and personalize the experience of the customer, it also increases the efficiency of your support team.
That way teams can track conversations and be efficient and you also gain satisfied and loyal customers.
7. Not tracking your brand mentions
Not every customer would tweet right at your Twitter handle, advise the team to create a separate column or row in Hootsuite, Tweetdeck or SproutSocial to track mention by just searching for your brand name, that way you are not only helping but
*Increasing the brand image
*Acquiring new customers
8. Don’t be robotic!! Be human, original or slightly witty
Never ever use robots or automate Twitter response or you might end up with a negative image. Twitter is a platform to be more casual with customers than with email, so keep interactions in a conversational tone.
9. Not understanding your customers
Research has shown that everyone like to feel important and would not want to admit it, have you walked into your favourite restaurant and you are greeted and welcomed by your first name, remember that smile on your face?
Do the same for your customers, put that smile on their faces.
10. Just solving problems or enquiries and bade customers bye
Do more than solve issues or answer enquiries, reach out to customers on birthdays, give shoutouts, offer a free product or service occasionally would show that you care and appreciate them.
11. Lastly, You are not giving customer support to people who are not yet customers without mentioning your service or products
While tracking mentions, it is instinct to recommend your services or products but it is more rewarding to recommend other products and services then allow customers to make their choices that way you develop loyal customers.
In Recap; ways brand can build excellent customer service on Twitter or secrets of the best customer service twitter account:
Be friendly: Empathize with the customer and offer to help
Be Personal: use real names and sign every reply
Be responsive usually less than an hour
Be accessible: follow up to make sure the problem is resolved
Twitter recently launched two new tools for business to make customer service better on twitter by adding a direct message link in their Tweets so customers can DM directly without leaving their timeline and also a customer feedback feature where customers can leave and view reviews on business right on Twitter.
Twitter is constantly changing and you need to effectively coin the social platform for your business benefit, do that right now or revisit your strategy if you are using the platform with no returns. Improve your brand image, give superior customer server and increase your following by making Twitter customer service a priority.
What is your favourite advertising platform? Are you making use of Facebook lead ads in your inbound marketing strategy?
Knowing that 65% of Facebook’s 1.5 billion population check Facebook every day, I would advise integrating Facebook lead ads into your marketing strategy.
According to 2013 State of Inbound Marketing Report, 52% of marketers sourced a lead from Facebook and this number has grown over time. Lead ads from Facebook is far cheaper and efficient compared to driving leads to landing pages and with third-party tools like snaptiks, your leads can be imported into MailChimp or getresponse.
With the constant updates and changes to Facebook, capturing leads from Facebook has never been easier. Facebook recently launched the Lead Generation Objective with which you can ask customers or leads for their information without leaving Facebook itself.
How Leads Ads Work
Leads ads are generally lead generation campaigns run on Facebook by businesses allowing people to show their interest in a product or service by filling out a form and giving out their information and allowing business to reach out to them.
For a more detailed tutorial on how to create a lead ad campaign, check out this article by Kyle Patterson of Social Media Examiner. Lead ads can be of great value to business owners ranging from car manufacturers to bookstores, Car manufacturers can use lead ads to display a new product or publicise a product launch to customers and allow customers request for quotes or make enquiries without leaving their Facebook timeline.
Simply put by Digitalmarketer.com, Facebook lead ads allow advertisers to collect information from prospects directly from mobile ads. In fact, studies have shown that Facebook users spend twice as much money online than the average internet user and that conversion rates from Facebook leads are, on average, 2x better than leads referred from somewhere else.
Now how do you effectively use leads ads
- Determining the right lead magnet to use
This cannot be stressed enough, there would be conversion or acquiring of leads when the wrong lead magnet is offered to the right audience, you could also target expand your reach and audience by adding audiences of similar interest into your demographics.
- Pay attention to context, be specific about content and what leads should expect.
When creating a lead ads, context should be given priority as conversion and CTR depend largely on the what is being offered to prospects. Use catchy headlines, prepare your benefit messaging just like a sales copy. Use bullets point or paragraph when creating your context card.
- Create user’s journey during planning
You should plan and execute your user’s journey, so offer an excellent user experience and better conversion or ROI in the long wrong. You should set up your lead ads to run seamlessly from the first click-through down to your autoresponder with the final offering thereby providing a beautiful user experience and likeability for the brand.
- Treat the ad like a landing page
Your facebook lead ads is more or less a landing page right inside Facebook. Pay extra attention to every little detail from color to images down to the CTA.
- Integrate with CRM before running ads or export via CSV
Before launching your lead ads, integrate your campaign with your CRM of choice to provide excellent customer service or just export your leads information via CSV if your current CRM is not supported by Facebook. Currently supported CRM’s include:
- Constant Contact
However there are third-party tools that build integration for Facebook lead ads with CRM’s and ESP (email service providers) such as:
6. Do A/B testing to optimize and yield optimum ROI
This is self-explanatory
- Request lesser information to increase conversion
Remember 49% of facebook users are mobile, they lesser information you require from leads, the higher your conversion rate. Remember you are trying to establish a relationship and you are competing for attention at that moment in time.
- Minimize scrolling to improve experience and conversion
Require less information and keep your copy short and enticing. Every extra scrolling or new screen increases the chance of abandonment. Specific guidelines for a successful lead ads are:
- Recommended image size: 1200×628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Use context card to highlight the benefit of giving out information
Your context card is the second phase of the lead’s journey after clicking your CTA on the news feed. Create and highlight your copy to place emphasis on the benefits of your leads releasing their information to you.
This is compulsory by default.
- Consider the timing of business to handle customers support and timing of target audience to increase conversion.
You don’t want to run your lead ads when you, your team or staff won’t be available to follow up leads or provide adequate customer support. You might return to your Facebook analytics to see eye-watering numbers, in such a case you could use ads scheduling to disable your campaign when you can’t follow up a lead.
- Test your call to action and choose the best fit for your lead magnet
Your CTA plays a major role in ensuring higher CTR’s. Try different CTA’s or run separate tests to determine what CTA works best with your lead magnet.
For now, Facebook offers six call-to-actions for lead ads and they are:
- Sign Up
- Learn More
- Apply Now
- Get Quote
- Set Up your autoresponders
- Finally, Facebook lead ads should multiply your inbound marketing effort not replace it.
Citing messages from people who have effectively utilized and implemented Facebook lead ads:
“ We offer our email subscribers access to exclusive updates and an inside look into the world of Stuart Weitzman. Email marketing is a valuable tool to expand our visual storytelling and drive sales. As compared to other acquisition efforts, lead ads yielded a 52% more efficient cost per lead across domestic and international markets.” – Susan Duffy, Chief Marketing Officer, Stuart Weitzman
“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate while driving a 4x reduction in cost per lead compared to previous social lead generation tactics.” – Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover
Other ways of generating and capturing leads on Facebook
- Use CTA in cover photos
- Include landing page links in captions
- Use targeted advertising to extend your content reach
- Build forms on tabs
Best time to capture leads or run lead ads?
Well, most advertisers or social media experts would advise you to keep your ad running throughout the day but lead generation and audiences differ according to industries or niches so I would advise you to run tests and find out what works best for your business.
If you collect sales leads on your website, why can’t you do the same for your facebook page?
Have you tried any leads campaign on Facebook? What were your results? Any challenges? How can I be of help?