1. According to MarketingSherpa, quality content is a key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2000 percent.
  2. The average length of top ranking pages on Google is 1,890 words.
  3. According to MarketingProfs, 72 percent of marketers say the single most effective SEO tactic is relevant content creation.
  4. According to Search Engine Journal, 93 percent of all traffic comes from a search engine.
  5. Over 63 percent of all searches are performed using Google.
  6. According to Net Marketshare, 94 percent of all mobile and tablet search traffic comes from Google.
  7. Google changes its search engine algorithm roughly 500 – 600 times per year.
  8. Search engines drive 300 percent more traffic to sites than social media.
  9. 60 percent of clicks go to the top three websites in search engine result pages.
  10. 60 percent of search queries are four words or longer.
  11. 50 percent of visitors are more likely to click a result if the brand appears multiple times in search engine results.
  12. 75 percent of users never click past the first page of search results.
  13. On Google, 18 percent of organic clicks go to the first search results, 10 percent go to the second, and 7 percent go to the third.
  14. Marketers using both organic SEO techniques and pay-per-click ads see an average of 25 percent more clicks and 27 percent more profit compared to using a single technique.
  15. 50 percent of users who perform a local search on their smartphone visit a physical store within one day.
  16. 80 – 90 percent of shoppers read online reviews before buying a product.
  17. B2B marketers with blogs receive 67 percent more leads.
  18. Companies who blog receive 97 percent more site links than those who don’t.
  19. When building links, relevance between the host and recipient’s matters a lot. Links in footers and sidebars are not worth much compared to links in content.
  20. According to Brian Dean, Google uses anchor text and co-citations (words around your link) as a ranking signal.
  21. According to Google, local searches result in 50 percent of mobile visitors to visit stores within one day.
  22. According to Search Engine Land, 78 percent of local-mobile searches result in offline purchases.
  23. According to Google, 30 percent of mobile searches are related to a location.
  24. According to WordStream, 50 percent of search queries are four words or longer.
  25. According to Digitimatic, 72 percent of marketers say relevant content creation was the most effective SEO tactic.
  26. Reports from Ascend2 show that 40 percent of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.
  27. Only 22 percent of businesses are satisfied with their conversation rates according to Econsultancy.
  28. For mobile search, the first position on Google mobile search results has a 31.35 percent clickthrough rate.
  29. According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them.
  30. For desktop search, the first position on Google desktop has a 34.36 percent clickthrough rate.
  31. Mobile commerce makes up 30 percent of all U.S. e-commerce according to statistics from Internet Retailer.
  32. 37 percent use Siri, 23 percent use Cortana, and 19 percent use Alexa at least monthly.
  33. Statistics show that 21 percent of mobile users use voice search because they don’t like typing on their mobile.
  34. According to Hubspot, 61 percent of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  35. 49 percent of B2B researchers who use their mobile devices for product research do that while at work.
  36. According to Smart Insights, 26 percent of consumers start mobile research with a branded app.
  37. 44 percent of people go directly to Amazon to do product searches, compared to 34 percent who use search engines like Bing, Yahoo, and Google.
  38. Statistics from Google show that 65 percent of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.
  39. The topmost 3 ads in Google results tend to get 41 percent of all the clicks.
  40. Mobile users contribute 52 percent of PPC clicks.
  41. Google Adwords is focused by 80 percent of all companies while up to 80 percent increase in brand awareness is due to search ads.