SEO is dynamic and marketers often have a hard time keeping up with the latest updates. It can be overwhelming to keep up with all of these changes -and to know what to put the majority of your focus on.

However, one constant thing is the value of your potential buyer finding you through organic search.  Luckily, we’ve pulled some of the most important stats to help you make the right digital marketing decisions in 2018.

  1. 1. According to MarketingSherpa, quality content is a key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2000 percent.
  2. The average length of top ranking pages on Google is 1,890 words.
  3. According to MarketingProfs, 72 percent of marketers say the single most effective SEO tactic is relevant content creation.
  4. According to Search Engine Journal, 93 percent of all traffic comes from a search engine.
  5. Over 63 percent of all searches are performed using Google.
  6. According to Net Marketshare, 94 percent of all mobile and tablet search traffic comes from Google.
  7. Google changes its search engine algorithm roughly 500 – 600 times per year.
  8. Search engines drive 300 percent more traffic to sites than social media.
  9. 60 percent of clicks go to the top three websites in search engine result pages.
  10. 60 percent of search queries are four words or longer.
  11. 50 percent of visitors are more likely to click a result if the brand appears multiple times in search engine results.
  12. 75 percent of users never click past the first page of search results.
  13. On Google, 18 percent of organic clicks go to the first search results, 10 percent go to the second, and 7 percent go to the third.
  14. Marketers using both organic SEO techniques and pay-per-click ads see an average of 25 percent more clicks and 27 percent more profit compared to using a single technique.
  15. 50 percent of users who perform a local search on their smartphone visit a physical store within one day.
  16. 80 – 90 percent of shoppers read online reviews before buying a product.
  17. B2B marketers with blogs receive 67 percent more leads.
  18. Companies who blog receive 97 percent more site links than those who don’t.
  19. When building links, relevance between the host and recipient’s matters a lot. Links in footers and sidebars are not worth much compared to links in content.
  20. According to Brian Dean, Google uses anchor text and co-citations (words around your link) as a ranking signal.
  21. According to Google, local searches result in 50 percent of mobile visitors to visit stores within one day.
  22. According to Search Engine Land, 78 percent of local-mobile searches result in offline purchases.
  23. According to Google, 30 percent of mobile searches are related to a location.
  24. According to WordStream, 50 percent of search queries are four words or longer.
  25. According to Digitimatic, 72 percent of marketers say relevant content creation was the most effective SEO tactic.
  26. Reports from Ascend2 show that 40 percent of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms.
  27. Only 22 percent of businesses are satisfied with their conversation rates according to Econsultancy.
  28. For mobile search, the first position on Google mobile search results has a 31.35 percent clickthrough rate.
  29. According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them.
  30. For desktop search, the first position on Google desktop has a 34.36 percent clickthrough rate.
  31. Mobile commerce makes up 30 percent of all U.S. e-commerce according to statistics from Internet Retailer.
  32. 37 percent use Siri, 23 percent use Cortana, and 19 percent use Alexa at least monthly.
  33. Statistics show that 21 percent of mobile users use voice search because they don’t like typing on their mobile.
  34. According to Hubspot, 61 percent of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  35. 49 percent of B2B researchers who use their mobile devices for product research do that while at work.
  36. According to Smart Insights, 26 percent of consumers start mobile research with a branded app.
  37. 44 percent of people go directly to Amazon to do product searches, compared to 34 percent who use search engines like Bing, Yahoo, and Google.
  38. Statistics from Google show that 65 percent of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.
  39. The topmost 3 ads in Google results tend to get 41 percent of all the clicks.
  40. Mobile users contribute 52 percent of PPC clicks.
  41. Google Adwords is focused by 80 percent of all companies while up to 80 percent increase in brand awareness is due to search ads.
  42. In January 2018, Google accounted for over 94.87 percent of the mobile search market in the United States.
  43. In January 2018, Google accounted for over 94.87 percent of the mobile search market in the United States.
  44. 93% of online experiences begin with a search engine.
  45. 66% of marketers claim that improving SEO and growing their organic presence are their top inbound marketing priority.
  46. Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016).
  47. About 50% of users begin their search with a mobile device and this percentage is expected to increase.
  48. Currently, eCommerce sales only account for about 8% of total retail sales in the United States and 14% in the United Kingdom.
  49. 39 percent of purchasers were influenced by a relevant search.
  50. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
  51. 18% of local searches done on mobile devices lead to a sale within a day.
  52. 88% of buyers trust online reviews as much as personal recommendations.
  53. The first position on Google’s organic search results on desktop has a 34.36% click through rate.
  54. Google changes its search engine algorithm roughly 500 – 600 time per year.
  55. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  56. 81% of people perform some type of online research before making a large purchase.
  57. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
  58. 72% of online marketers describe content creation as their most effective SEO tactic.
  59. 75% of people never scroll past the first page of search engines.
  60. 61% of internet users do research on a product online before making a purchase.
  61. The average first-page result on Google consists of 1,890 words.
  62. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
  63. 70-80% of people ignore paid search results, choosing to only click on organic listings.
  64. Bounce rates increase by 50% if your website takes 2 seconds extra to load.
  65. Conversions fall by 12% for every extra second that it takes your website to load.
  66. Voice search currently accounts for 10% of total searches.
  67. 72% of consumers who perform a local search visit a store within 5 miles of their current location.
  68. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
  69. 88% of consumers trust online reviews as much as they trust personal recommendations.
  70. 86% of people look up the location of a business on Google Maps.
  71. 78% of location-based mobile searches result in an offline purchase.
  72. 18% of location-based mobile searches result in a sale within one day.
  73. In 2017 46.8% of the global population accessed the internet and by 2021 this figure is projected to grow to 53.7%.
  74. BrightEdge reports that 79% of keywords overall and 47% of keywords in positions 1- 20 rank differently in search on mobile and desktop SERPs.
  75. In 2017 mobile accounts for 50.3% of all web traffic generated worldwide.
  76. There are 63,753 searches on Google per second.
  77. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.
  78. In 2017 46.8% of the global population accessed the internet and by 2021 this figure is projected to grow to 53.7%.
  79. 50% of search queries are four words or longer.
  80. Users under the age of 25 spend more than 32 minutes a day while those older will spend more than 24 minutes in a day.
  81. As of November 2017, Instagram stories has amassed 300 million daily active users, surpassing the 250 million daily user milestone.
  82. According to Google’s Behshad Behzadi, the ratio of voice search is growing faster than type search.
  83. Google currently holds 80.5% of total search engine market share, whether through a search result or a maps query.
  84. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  85. 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives.
  86. 75% of internet users never scroll past the first page of search engines.
  87. Bounce rate doubles if your website takes an extra 2 seconds to load.
  88. There are 6,586,013,574 searches made a day worldwide.
  89. The top three sales traffic sources driving sales for eCommerce sites are organic (22%), email (20%), and cost-per-click (19%).
  90. Organic search equates to 95% of all web traffic.
  91. The first position on Google search results has a 34.36% clickthrough rate for desktop and 35% for mobile.
  92. The top two overall traffic sources for eCommerce sites are Google search (43%) and Google AdWords (26%).
  93. 61% of all visits from social media websites come from Facebook.
  94. More than 2 billion searches are performed on Facebook daily.
  95. Adults between the ages of 18 and 34 are most likely to follow a brand on social networking.
  96. 71% of those who have had a good social media service experience with a brand are more likely to recommend it to others.
  97. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
  98. Highest Facebook traffic occurs mid-week between 1 to 3pm.
  99. 57.There are more than 50 million small businesses using Facebook to connect with customers.
  100. US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices.
  101. The best time to post on Facebook is Wednesdays at 3pm, Saturdays and Sundays between 12pm and 1pm, and Thursdays and Fridays between 1pm and 4pm.
  102. 60.More than half of marketers who have been using social media for at least two years report it helped them improve sales.
  103. 80%-90% of shoppers read online reviews before purchasing a product.
  104. The Google local pack appears in the top spot of 93% of searches with local intent.
  105. 50% of consumers who performed a local search on their mobile phone visited a store within a day.
  106. Search Journal says 93% of all traffic comes from a search engine.
  107. 88% of shoppers trust online reviews as much as they trust personal recommendations.
  108. For local listings, 68% of searchers used “get directions” or “click to call” in a mobile ad.
  109. 46% of Google searches are local.
  110. 30% of Google mobile searches are related to location.
  111. Four times as many customers would rather watch a video about a product than read about it.
  112. By 2019, video will account for 85% of global internet traffic in the U.S.
  113. 82% of B2C businesses report that video has become their most popular content marketing strategy.
  114. Marketers who use video grow revenue 49% faster than non-video users.
  115. 53% of those with smartphones feel more favorable toward companies whose sites provide instructional video content.
  116. According to Hubspot, 74% of people say they use Facebook for professional purposes.
  117. Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those that don’t.
  118. 43% of people want to see more video content from marketers in the future, according to HubSpot.
  119. 45% of people watch more than an hour of Facebook or YouTube videos a week.
  120. 9% of marketing professionals name video as the type of content with the best ROI.
  121. 50% of search queries are four words or longer.
  122. 4 out of 5 consumers believe that demo videos are helpful.
  123. According to Techcrunch, 100 million hours of video are watched every day on Facebook.
  124. Acquisio predicts there will be about 73,000,000,000 phone calls generated from mobile search alone by the end of 2018. Calls from search are increasing by 42% per year.
  125. Hubspot predicts that 48% of marketers plan to add YouTube to their content strategy in the next year.
  126. 53% of marketers say blog content creation is their top inbound marketing priority.
  127. Branded keyword phrases are 5X more likely to convert visitors into leads.
  128. Whether you just started a new website or want to improve your current content, guest blogging allows you to increase both the quality and quantity of your website traffic.

Hope these stats help guide your choices. Let us know what you think in the comment section below!