5 Giant Steps To Better Understand Your Customers' Content Needs

                     FACEBOOK

 

According to the Facebook team, Facebook has 1.32 billion daily active users.

 

76 percent of people use their Facebook feed to find interesting content.

 

In the past 2 years, content consumption on Facebook increased by 57 percent.

 

Surprisingly, 74 percent of people say they use Facebook for professional purposes.

 

Facebook sends 82 percent of social media traffic to longer stories and 84 percent  of traffic to shorter news articles according to Pew.

 

Post with images on Facebook enjoy 2.3X more engagement than posts without images.

 

Facebook holds the highest number of engaged users, as 70 percent log in daily and 43 percent of the engaged users log in several times a day.

 

According to Social Media Examiner, just 45 percent of marketers consider their Facebook marketing efforts effective.

 

72 percent of adults users use Facebook according to Pew Research Center.

 

Twitter

 

Twitter has 313 million monthly active users.

 

Twitter has nearly 4X as many users internationally as in the U.S.

 

In the last 2 years, content consumption on Twitter has increased by 25 percent.

 

3 in 10 urban residents use Twitter, compared with 21 percent of suburbanites and 15 percent living in rural areas – Statistics from Pew Research Center

 

23 percent of adult internet users use Twitter.

 

30 percent of online adults under 50 use Twitter compared with 11 percent of online adults aged 50 and older.

 

Twitter holds 16 percent of referral to longer articles on social sites and 14 percent for shorter articles.

 

SNAPCHAT

 

52 percent of Snapchat users are under the age of 25 according to Statistia.

 

Snapchat holds 166 million active daily users in Q1 2017 compared to 158 million in Q4 in 2016.

 

52 percent of Snapchat users are under the age of 25

 

Every second, 8,796 photos are shared on Snapchat.

 

INSTAGRAM

 

Over 95 million photos and videos are shared on Instagram every day.

 

Instagram boasts over 700 million monthly active users.

 

Instagram holds over 400 million daily active users.

 

Instagram stories has over 250M daily stories active.

 

As at January 2017, 95 million photos are uploaded every day on Instagram.

 

68 percent of Instagram users are females.

 

80 percent of Instagram users are outside the U.S. while 77.6 million of Instagram users are from the U.S.

 

Instagram posts with at least one hashtag gains on the average 12.6 percent more engagement.

 

70 percent of brands are expected to use Instagram in 2017 and 2018.

 

Instagram projected revenue for 2017 and 2018 are $1.5 billion and $5 billion respectively.

 

PINTEREST

 

71 percent of Pinterest users are women according to Search Engine Land.

 

45 percent of people on Pinterest use the app while watching TV.

 

Pinterest boast of over 170 million active monthly users.

 

Pinterest users are likely to spend 50 percent more than other social network users.

 

LinkedIn

 

LinkedIn is the only major social media platform which boasts of high usage from adults ranging from 30 to 49 years old than 18 to 29 years olds.

 

46 percent of people who graduated from college are LinkedIn users, compared to 9 percent with high school diplomas or less. Statistics from Pew Research Center

 

LinkedIn boasts over 450 million members but only 25 percent visit the professional social network actively every month according to VentureBeat.

 

According to Hubspot, content consumption on LinkedIn increased by 21 percent in the last 2 years.

 

25 percent of adult internet users are on LinkedIn.

 

YOUTUBE

 

43 percent of marketers plan to add Youtube to their content strategy in 2017 and beyond.

 

According to Google, Youtube reaches more 18+ year-olds than any cable Tv network on mobile.

 

⅔ of Youtube users watch Youtube on a second screen while watching TV at home.

 

Youtube has over a billion users, almost ⅓ of everyone on the Internet.

 

The amount of time spent watching Youtube on TV has doubled year over year.

 

In an average month, 8 out of 10 18 – 49-year-olds watch Youtube according to Google.

 

General Social Media Marketing Statistics

 

According to Social Media Examiner, 90 percent of marketers indicated that their social media efforts have generated more exposure for their business.

 

Only 42 percent of marketers say they are able to measure their social activities.

 

67 percent of marketers are willing to learn how to measure ROI from social media activities.

 

60 percent of social media users are most likely to trust posts by doctors over any other group/profession.

 

Marketers who have been using social media for at least 20 years reported it helped them increase sales.

 

Statistics have shown that spending a minimum of six hours per week, marketers will recognize lead generation benefits from social media.

 

46 percent of marketers plan to add Facebook video to their content strategy this year.

 

According to TechCrunch, 100 million hours of video are watched everyday on Facebook.

 

90 percent of videos on Twitter are viewed on smartphones.

 

Nearly ⅔ of consumers prefer video under 60 seconds according to Animoto.

 

According to Adobe, 51.9 percent of marketing professionals worldwide named video as the type of content with the best ROI.