Introduction Media placement has long been one of the essential means for raising brand awareness. Although it can be difficult to predict if advertising on a particular television show or social network will have optimum results, businesses need to figure out how. A media placement is a form of advertising that can help you promote […]
Guest posting (or guest blogging) is an important inbound marketing tactic. Publishing your posts as a guest on other blogs is a great way to build quality links and boost the authority of your website/blog. Mind you, guest posts are not meant to be promotional; they should be primarily geared towards educating the audience. The […]
Emails are an effective channel for building meaningful connections with your customers and converting prospects into customers. Over time, there have been many myths trumpeted by naive marketers, including the famous ‘email marketing is dead’. However, that particular myth, as do others, does not stand up to the scrutiny of real-world statistics. And as they […]
SEO is dynamic and marketers often have a hard time keeping up with the latest updates. It can be overwhelming to keep up with all of these changes -and to know what to put the majority of your focus on. However, one constant thing is the value of your potential buyer finding you through organic […]